<aside> <img src="/icons/list_gray.svg" alt="/icons/list_gray.svg" width="40px" /> CONTENTS
</aside>
<aside> <img src="/icons/token_yellow.svg" alt="/icons/token_yellow.svg" width="40px" /> OUR REACH
<aside> <img src="/icons/token_yellow.svg" alt="/icons/token_yellow.svg" width="40px" /> OUR SOCIALS
<aside> <img src="/icons/token_yellow.svg" alt="/icons/token_yellow.svg" width="40px" /> ASSETS
<aside> <img src="/icons/mail_red.svg" alt="/icons/mail_red.svg" width="40px" /> Interested in booking Ruari? Drop us a line to [email protected]
</aside>
Offering a masterclass in personal and professional development, in his top rated podcast ultra-athlete, wellness evangelist and bestselling author Rich Roll delves deep with the world’s brightest and most thought-provoking thought leaders to educate, inspire and empower people to unleash their best, most authentic selves.
This episode delves into the gradual transformation of society’s relationship with alcohol, dissecting the negative repercussions on both mind and body. Award-winning podcaster Rich Roll explores the need for heightened awareness around alcohol, challenging the traditional narrative and embracing a healthier relationship with it. Ruari guides listeners through compelling discussions on stress, trauma, ADHD, emotional sobriety, and the pivotal role of community in the transformative journey.
“Through the years, I’ve maintained transparency about my journey with alcoholism—a label I’ve embraced in the solitude of self-discovery.
However, this characterisation doesn’t resonate with most individuals. The majority of drinkers engage in a marginally excessive indulgence in alcohol. While this behaviour may not be catastrophic in the traditional sense, it does raise discernible concerns. The persistent hangovers, lethargy, and resulting melancholy it begets become tiresome. The desire to desist is tangible, but the seamless integration of alcohol into social and professional settings renders the prospect of abstention seemingly insurmountable.
In essence, alcohol works until it doesn’t. Recognising it for what it is—a neurotoxin—we challenge the nefarious societal structures that keep people stuck in patterns that don’t serve them, fostering fear of ostracisation from their in-group or community.
Ruari’s message provides a welcome mat for millions dealing with alcohol-related concerns. One Year No Beer is on a mission to create better lives by capturing and redressing these issues. Ruari’s work is not just commendable—it’s beautiful.” —Rich Roll
Ruari Fairbairns is the founder and CEO of OYNB, and a leading figure in the health and well-being space. He was awarded Great British Entrepreneur of the Year for Scotland and Northern Ireland 2020, with OYNB also being named The Spectator’s Economic Innovator of the Year in the UK.
Known for his passionate advocacy for healthier living, Ruari has been instrumental in steering OYNB to the forefront of the alcohol-free movement, inspiring over 100,000 people worldwide to reassess their relationship with alcohol, and strive to become the best version of themselves.
Born on the Isle of Mull, Scotland, from an early age Ruari harboured a deep-seated determination to make an impactful mark on the world. He left school at 15 to start his first business, and eventually landed in London where he carved out a successful career as a senior oil broker. However, he quickly found himself immersed in a binge-drinking culture, leading him to the profound realisation that alcohol was causing him more harm than good.
Taking a transformative break from alcohol, Ruari witnessed significant improvements across all areas of his life: he became healthier, happier, more productive, and a better father and husband. Motivated by these personal improvements, he embarked on a mission to help others experience the same positive changes. In 2015, he launched One Year No Beer (OYNB), to help people reassess their relationship with alcohol. The initiative quickly went viral, attracting over 20,000 sign-ups in its inaugural year. And so OYNB was born, with its core values deeply rooted in the supportive online community established by its initial members.
Today, Ruari takes immense pride in the fact that OYNB is recognised as a leader in preventive behaviour change, with ambitious plans to diversify into numerous other behaviour-change models beyond alcohol. His previous experiences, particularly the harmful alcohol culture he encountered during his tenure in London, continually drive his work.